рус eng
October 25th, 2017
St. Petersburg

Dear colleagues!
I am delighted to welcome you to the first
On/Ohta Forum. Creating the Future of Retail!

For the first time, one venue will serve as a platform where leading industry professionals from Russia and abroad, real experts and trend-setters in retail and commercial real estate management will gather.

We, first and foremost, tried to make this Forum an open venue. This is why all the event participants will have access to a modern communication space where one can discuss the most advanced industry ideas. A comfortable networking environment and open discussions will contribute to a more fruitful dialogue between the guests of the Forum.

One of the highlights of the Forum is an exclusive business “TED Talks” session, which will demonstrate a convergence between a great TED presentation style with unique business ideas!

I am sure this Forum's programme will be of interest to everybody and will help you to build new contacts and live out your ideas!
Welcome to On/Ohta Forum. Creating the Future of Retail!


the SRV reginal director in Russia

THE FIRST ON OHTA FORUM. Creating The Future of Retail

The topics to be discussed at the forum include insights, pros and cons of using modern IT technologies in retail and commercial real estate. Who benefits from it and why? What’s it in for the tenants and landlords? How digital can serve the customers?
This event is one and only, putting in the foreground retail and commercial real estate experts. For just one day, the modern Forum venue will turn into a networking and dialogue space, where most crucial and topical issues of the industry will be discussed.

Creating The Future of Retail?

A new communication platform for
professionals and trendsetters in
retail and commercial real estate.


Open discussions
TED talks business session


BIG DATA in commercial real estate and retail
Topical trends in the commercial real estate market
Entertainment/edutainment development
Digital future of the shopping malls and digitalization of assets
New modes of interaction with the shoppers
Development of mid-level affordable brands

For accreditation
please click here:
Participant's registration


Russian and foreign experts, leaders and key managers of federal and regional retail chains, industry specific associations, federal government, media


TV presenter


Registration of participants
Welcome speech of the regional Director of the group, SRV Russia Anders Liljenstolpe
Session 1. Panel discussion.
TOPIC: The Big Data: Big Future for Big Data.
Moderator of the session: Marianna Maximovskaya
Oleg Braginsky, ex-adviser and CPO, Alfa-bank
Topics of the presentation:
  • Effective BIG DATА
  • Target sales model
  • Clustering and configuring client flows in retail
  • Growing the average purchase amount
  • How to build an effective BI
  • Demand forecasting
Alexey Knyazev, managing partner, Watcom Group
  • Presentation of the company’s new research
Sergey Borodin, IT Director in the Northern-Western Branch, PAO «MegaFon»
Ilya Gubarev, head of Yandex Advanced Advertisement Technologies group
Q&A with the audience.
Press scrum
Session 2. Panel discussion.
Top 5 commercial real estate and retail trends
Moderator of the session: Marianna Maximovskaya
Andrey Karpov, president of the Russian retail market experts association (RAERR)
Topic to be announced.
Olesya Dzyuba, head of research department in Russia and CIS, JLL
  • Commercial real estate market stabilization as compared to 2016 using an example of Moscow and St. Petersburg
  • Development of food service industry and entertainment concepts in large properties
  • The change in the content of shopping centers given the increase of Y and Z generations in consumers’ demographics.
  • Trend of small shopping and entertainment malls designed for residents of one district
  • Dynamics of rent rates
  • Will the U.S. dollar remain in rent rates in 2017
Mikhail Sakhnov, Director of MegaFon Retail North-West
  • Mobile retail market trends in the in 2017
  • Better POS services for a better customer focus
Lina Arkhipova, channel director AddRealty
  • how and why one can use modern multimedia in trade centers
  • what IT instruments are useful and the evolution of e-messaging: from scrolling texts to augmented reality
  • how to attract the attention of ”sated” consumers to a specific product or store
  • how to maintain connection with your consumers outside the trade center and stimulate returning customers
  • presentation of a new joint project of AddRealty and Yandex
Karamysheva Mariya, development director, KidBurg
  • how the family entertainment area influences the operations of a trade center and target traffic for malls
  • recreation and entertainment as the main component of retail’s success
  • does the family entertainment industry require new formats in 2017 and what is the buzz of today?
Elena Badmaeva, russian fashion designer
Session 3. TED format.
Moderator of the session: Liliana Pertenava
Anders Liljenstolpe, regional director of SRV Group in Russia:
«People in business organization»
Viktoriya Tarasova, head of the museum solutions department of Ascreen:
«Points of intersection of commercial and cultural projects. Designing emotions»
Enina Elena, director of commercial real estate management, Trinfiko company:
«Girls, we can do it»
Vladimir Marinovich, founder of the «VVERKH» Business School:
«Online or nothing»
16:45–18:30 Evening program, tasting session, private screening
Organisation committe
Phone: +7 921 964 20 17
Сontact for the media:
+7 926 636 53 67